About us

Discover our story, mission, and core values.

About Apel

Every great institution is born by the passion of a set of individuals who take it upon themselves to make an impact Apel Asset Limited was incorporated in August 2004 and admitted as a member of the Nigerian Stock Exchange in 2005. Our Company is a specialized financial services organization focused on providing integrated financial solutions to Clients in the areas of Securities Trading, Corporate Finance and Asset Management. As part of the Company's corporate focus in becoming a one stop financial solutions provider, Apel Asset Limited acquired PHB Capital & Trust Limited (now Apel Capital & Trust Limited) in 2013.

Our Core Values

Our Mission

Provide superior wealth management solutions through the application of World-class technology and highly trained personnel.

Our Vision

A leading financial service provider with a passion for excellent customer service delivery.

Core Values

  • Professionalism
  • Integrity
  • Objectivity
  • Transparency

The Value We Bring

We deliver bespoke solutions with precision, discretion, and expertise — creating lasting value and exceptional experiences.

  • Sustainable Value Creation

    Creating results built on insight and precision, driving sustainable growth and long-term value for our clients.

  • Trusted Partnership

    Providing transparent guidance and bespoke strategies that safeguard capital and build long-term growth.

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Our Companies

Apel Asset Limited

Apel Asset Limited

Specializing in innovative investment solutions and portfolio management services to help clients achieve their financial goals.

Asset Management Investment Solutions Issuing House
Apel Capital Registrars

Apel Capital Registrars Limited

Dedicated to efficient shareholder management and registrar services with cutting-edge technology solutions.

Shareholder Services Registrar Solutions Investors Relations
Apel Capital Trust

Apel Capital and Trust Limited

Providing comprehensive trustee services and personalized financial advisory for diverse client needs.

Trust Services Wealth Preservation Estate Planning
Apel Wealth Management

Apel Wealth Management Limited

Tailored wealth management strategies designed for high-net-worth individuals and organizations.

Wealth Management Investment Strategy Portfolio Management
Some of our clients who trust us to provide the best service!
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